Dylan Boyd from eROI about the email marketing trends in 2010/2011

At the Email Evolution Conference in Miami Michael Straathof talked to Dylan Boyd from eROI about the email marketing trends in 2010 and 2011.
His highlights:
1) Design email campaign for cross devices
2) Test, test and test
3) Use/integrate Social Media in a contextual way in which the audience directly benefit from
4) Learning by sharing

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